How to Market Perishable Goods in Nigeria: 5 Ways to Increase Your Profits

tropical fruits on the market

With the rise of e-commerce, there has been a spike in demand for perishable goods. Perishable goods are goods that spoil quickly, such as fruits, vegetables and dairy products. This means your customers will want to buy them now rather than keeping them for later use. If you have these goods in stock and are just not sure how to market them, read this article for actionable insights.

Don’t Assume People Know About Perishable Goods

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Perishable items usually have shorter shelf-life, so they are often seasonal in nature. This means that demand is also seasonal, and during the low demand months, prices may be very low, making it even less profitable to sell them. Before selling perishable goods in Nigeria, you must first understand that most Nigerians don’t know how to use them. There are two major reasons why people don’t know how to use perishable goods. First, not all Nigerians have access to a refrigerator. Second, not all Nigerians have the resources to buy perishable goods, particularly when they are seasonal. This means you must first educate Nigerians on how to use perishable goods, and then you can sell them. Perishables you can sell include fresh fruits and vegetables, such as avocado, banana, grapes, mango, papaya, passion fruit, pineapple, etc. Also, you can sell fresh dairy products, such as cheese, cream and yogurt. Before you decide what perishable goods to sell, understand the market demand for the goods you sell.

Provide Useful Information on the Product

Perishable goods, like most other goods, have a shelf life. Once the shelf life is over, the good can’t be used. While this is fine most of the time, it’s not suitable for your customers. You can help your customers avoid this problem by providing useful information on the product. For example, when you sell avocado, you can write “Avocado is a good source of monounsaturated fatty acids, which are believed to reduce the risk of cardiovascular diseases. It is also rich in vitamins, minerals and proteins.” This information lets the customer know the benefits of using the avocado, without making them sound like experts. You can also provide cooking advice, or any other information that is useful to your customers.

Offer Good Customer Service

While perishable goods have a very short shelf life, customers will expect you to be quick to respond to their needs. To keep customers from feeling neglected, you should always respond to customer inquiries as soon as possible. Moreover, if you have a special offer, such as free shipping on a larger order or a limited-time discount, make sure you tell customers about it. Moreover, if customers complain about their order, remember to address their concerns, such as the order status or a refund. This will keep your customers satisfied while making them feel appreciated. If you have a special event such as a grand opening or an expo, tell your customers about it. This will make them feel special and will encourage them to return to buy from you again. If you have a special offer, such as free shipping on a larger order or a limited-time discount, make sure you tell customers about it.

Use Marketing Automation to Reach Customers

Marketing perishable goods is a bit more complicated than marketing other goods. There is a limited shelf life for perishable goods, so you need to be constantly reminding your customers to buy them. If a customer forgets to buy a perishable item, he/she may not get a chance to use it again until the next season. A better approach is to use marketing automation to remind your customers when they are in the mood to buy. There are a few popular marketing automation platforms, including HubSpot, Mailchimp, and GetResponse. You can configure them to send emails to your customers whenever they are in the mood to buy perishable goods, without fail. These automation platforms handle all the administration and maintenance, so you don’t have to worry about it.

Form a partnership with another business

Perishable goods are seasonal in nature, so you can’t depend on your sales alone. Instead, look for partners who sell the same perishable goods as you do. Each partner can focus on his/her own customers, and the profits from each sale will be shared. There are many ways to find business partners. You can attend events and networking functions, attend business expos, and look online for business partners. If you have a good product and service, partnering with a business selling the same perishable goods as you can be a great way to boost your sales.


Perishables are goods that spoil quickly, such as fruits, vegetables, dairy products, meat and seafood. They are typically seasonal and have a short shelf life, so demand is low in the off-season. Perishables can be profitable to sell, but they require more marketing effort than other goods. To boost your profit margins, you need to educate Nigerians on how to use perishable goods and ensure your supply chain is ready.

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